The aim of this module is to prepare students for studying at degree level. They are encouraged to develop a questioning approach, to structure an argument, to write academically and to avoid plagiarism. Students are introduced to the study skills needed for successful learning within a higher education environment.
Students are supported to work autonomously as well as together in a community of practice to develop their own knowledge and skills and support the development of their peers.
- Teacher: London Tutor
This module will demonstrate how marketing is a key factor in business success. On a daily basis people are exposed to a plethora of marketing messages and actively engage in the marketplace and/or marketspace. Often, our purchasing decisions are heavily influenced by organisational marketing efforts. People 'display' their favourite brands through the clothes they wear, the cars they drive, and the football teams they support. Marketing is everywhere! It is an inescapable feature of the contemporary world.
The focus of the module is on the theory and practice of marketing. The module will provide students with insights into the issues and tasks that marketing managers face in complex and dynamic marketplaces (and market spaces) and the concepts and theories that can be used to inform marketing decision-making.
- Teacher: London Tutor
This module will introduce you to the importance of creativity and responsible management in business decision-making before outlining business strategy. The module will show how these discrete disciplines are harnessed and used by managers throughout all levels of the organisation. The module will touch upon innovation, creativity, and opportunity identification, explore aspects of business ethics and sustainability, and illustrate basic strategies developed by organisations in response to external and internal challenges.
- Teacher: London Tutor