BM102 Principles of Marketing

In this module, you will develop a solid understanding of fundamental marketing principles and explore the application of modern marketing concepts within organisations. You will also gain valuable insights into the challenges faced by marketers and the potential repercussions for organisations that do not prioritise a customer-centric approach.


BM101 The Business Environment

In this module, students will gain a comprehensive understanding of the dynamic and contemporary business environment, exploring strategic concepts, methods, and tools that convert economic, environmental, and social challenges into favourable business prospects. 

By analysing common strategies employed to access local, regional, national, and global markets, students will develop a strategic perspective on business expansion and growth. The module will also emphasise the evaluation of human factors and digital technologies, highlighting their pivotal role in driving organisational transformation. Students will explore how to cultivate a digital-ready and innovative culture within organisations, equipping them with the skills to lead and thrive in an ever-evolving business landscape.

ACS100 Academic Study Skills

This module is designed to help you understand what assessment tools are. You will be guided through different assessment tools and how to be successful at generating evidence with those methods. You will also be introduced to concepts such as referencing and academic integrity.

The aims of this module are: 

To develop students’ academic skills To enable students to meet the requirements of study at HE in a variety of contexts. To develop the specialist study skills relevant to their course of study and professional aspirations. To develop higher-level cognitive skills.


PRD100 Personal Development

You may have so far been a passenger in your education. This module is to shed light on that fact and enable you to get to the driving seat of your own education and learn how to achieve self-set goals and targets and develop skills that will help you beyond your programme of study and into employment.

The aims of this module are:

  • To provide a structured and supported process for students to progress towards becoming autonomous.
  • To develop the student’s awareness of their programme of study and their active role in its delivery.
  • To embed Student Partnership and Engagement within student learning, their own creative outcomes, & the development of their programme.
  • To enable the students to gain an understanding of the skills that are to be developed throughout the programme
  • To support students in developing personal skills and increased self-awareness.


Induction